Review: "How We Decide" by Jonah Lehrer (2009)
Jonah Lehrer’s latest book provides a fascinating survey of the growing body of neuroscience behind the process of making decisions. By examining neural processes involved in decisions ranging from the everyday (‘which jam should I buy?’) to life or death situations (‘how can I land a plane without steering controls?’), Lehrer synthesizes the newest thinking of...
In a research meeting a few years ago a colleague of mine mentioned this concept called neural grooving, describing the way our nervous system adapts its structure to efficiently produce desired behaviours (aka neuroplasticity). At the time, I thought it would be a great DJ name, or a funk band. Nobody took me up on my offer to start one. Now it’s the space I’ll transcribe my...